Success story
Partners

A regional health plan success story

See how one regional health plan was able to effectively compete in the consumer directed health (CDH) care market

The Challenge

A regional health plan wished to compete in the CDH space, but did not have the human or financial resources to develop health account administration services and products.

CDH competing

This regional health plan was a leader in its geographic location and recognized as having best-in-class service and a quality network. However, because the health plan was a regional carrier, they did not have the time or money to build their own health care financial services products. National carriers that built or acquired health care account administration were cutting into their business, and the regional health plan was struggling to compete.

CDH competing

The HealthEquity solution

HealthEquity worked with the regional health plan to offer a complete suite of CDH tools and around-the-clock access to member support. The solution included:

Member Services
Member Services
Account Administration
Account Administration
Member Portal
Online Member Portal
Online payment
Online Payment Options
Investment Options
Investment Options
Marketing & Educational Tools
Marketing & Educational Tools
Encyclopedia & care guides
Health care guides
healthcare cost estimators
Health care cost estimators

The results

This integrated solution allowed the health plan to compete by delivering a world-class member experience at a fraction of the cost of their competitors. It was so successful that the regional health plan now offers the program to their own employees. Combining around-the-clock access to member services, local discounts, health care discounts, a cutting-edge CDH platform with built-in payment and investment conveniences, this regional health plan now commands 25% of the CDH business in the region it serves.